Investment Book Cover & Interior
Published Spring 2022
As part of my role at Investing Daily, I was trusted with the design of the cover and key infographic elements in the publication of The Wide World of Weed and Psychedelics* by Investing Daily’s editorial director, John Persinos.
*Book subject and opinions expressed are those of the author, and do not necessarily represent the views of this designer
Working in conjunction with Susi Clark of Creative Blueprint Design on the interior design of the book, I was challenged with creating a cohesive redesign of the key infographics included throughout this publication. Through collaboration with my fellow designers at Investing Daily, we refined the text formatting throughout the publication to seamlessly integrate the key graphic elements, elevating the overall flow and dissemination of information within the piece.
Designing the Cover
Investing Daily’s goal with this book was to cash in on the recent trend of state-level cannabis legalization by analyzing the booming legal investment possibilities. While marijuana use is often the butt of jokes in popular culture, personal finance is no laughing matter. And so, the subject of this book demanded a clean and modern design in order to be taken seriously.
I started by creating a variety of rough designs with different color palettes and text treatments.
“[The Author] really likes the cover that has the black background with the money in the background of the pot leaf.”
─ Print Marketing Coordinator
Once the author made a choice, I worked up a few more versions to perfect the design.
With the front cover design finalized, I laid out the back-cover copy and added the title to the spine. Then the book was ready to print!
