Renewal Mailer
This mail piece was a short, self-contained renewal letter designed for the Investing Daily publication, Utility Forecaster.
The exterior design was chosen to emulate important secure mail customers would receive from trusted sources. The simple urgency of the outer copy and design, along with the novel opening mechanism was designed to boost open rates for stand-alone renewal letters.
Working on this type of mail piece was a fun challenge. The complex design featured a letter, detachable order form, and a reply envelope, all configured from a single double-sided sheet of legal paper (8 1/2 x 14). With so little space to present the key information, each element had to be perfect.
