Product Branding
Capital Wealth Letter
Created in 2022 for the rebranding of a Street Authority publication. The use of gray for ‘Capital’ and ‘Letter,’ along with the understated simplicity of the univers font allow the classic green highlight of ‘Wealth’ to instantly ensure the viewer that this publication provides trustworthy advice for for generating wealth.
Jim Fink’s Platinum Alliance
Created in 2021 for the launch of a product bundling all of analyst Jim Fink’s publications at Investing Daily. The use of dark blue in Jim Fink’s name ties this design to his other publications at Investing Daily, all of which use dark blue in their logos. The choice of gray for the main text along with a serif font and the effects used denotes the premium nature of the product bundle.
Mayhem Trader
Created in 2020 for a new publication at Investing Daily. The dark purple provides a clean backdrop to highlight the green arrow zig-zagging through the name. The overall design design describes a product that will help the user make money, no matter the chaos of the markets.
Takeover Trader
Created in 2020 for a new publication at Street Authority. The red reticle imagery integrates with bold, sans-serif text to present a financial investment product that was designed to be every bit as ruthless as the name suggests.
Inner Circle
Created in 2019 for a new publication at Investing Daily. The deep blue evokes strength and responsibility while the yellow adds hope and positivity. The use of a serif font for the product name signifies tradition and stability. Overall, the design promotes a premium and exclusive new service.
Radical Wealth Alliance
Created in 2018 for a new publication at Investing Daily. Featuring subtle Star Wars themes in a rich green, this dynamic logo promises subscribers an unconventional approach to wealth-building.
Income Millionaire
Created in 2018 for a publication at Investing Daily. The deep blue and silvery-gray paired with an elegant font promotes feelings of trustworthiness and tradition from this premium financial advisory service.