Telesales Postcard
For this project, I was challenged to design a postcard to mail out on behalf of the telesales team at Investing Daily to increase telemarketing opportunities within their existing customer base.
The brief included a lengthy sales message and “loyalty credit” element, all of which needed to fit on a 4 x 6 postcard.
Version 1:
Version 2:
After presenting the marketing director with two different versions, we collaborated to develop a final design that included elements from both. The certificate-style design of the “loyalty credit” element was a key factor in using the layout of version 2. A color scheme of royal blue and golden yellow, similar to that of version 1, was chosen for the final design to align with the company style guide.
